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National Radio Ad – Non-Lethal Personal Defense Product (2023)

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I wrote a 30-second single-voice script for a leading non-lethal personal defense brand as part of a national radio campaign voiced by a major political talk show host.

The ad emphasized legality, ease of use, and trust signals (government agency endorsements) while including a clear CTA and discount offer.

Due to confidentiality agreements, the full script and client name cannot be shared publicly. Feel free to reach out to discuss my process or see similar writing samples.