Lineups

I managed the Twitter account @Lineups for Lineups.com from 2014 to 2015. At the time, it was a social media platform similar to Twitter, but focused solely on European football. It then pivoted to becoming an app for organizing pick-up football games. To increase awareness for the app, I managed the Twitter account and posted viral football content, daily news and infographics that I felt would increase engagement and followers. In addition, I identified social media influencers who could help with the promotion of the app.

In the end, I managed to organically increase the Twitter following from 25 to 4,500 in a nine-month period — a 17,900% increase.

The account has since been sold.